Agentic AI is everywhere, but separating the real opportunity from the hype isn’t always easy. As agentic advertising begins to reshape programmatic, marketers need a clear understanding of what it is, how it works, and what it could mean for the way they work. Â
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Join Index Exchange in New York City for an Index Explains Live event designed to cut through the complexity. We’ll break down the fundamentals of agentic advertising, dispel common myths, and explore how it’s beginning to reshape programmatic across media channels and workflows, from automating day-to-day tasks like deal troubleshooting and campaign optimization, to evolving media buying and sell-side decisioning. Â
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The morning will begin with breakfast and an educational presentation on the fundamentals, followed by a panel featuring leaders from across the ecosystem. They’ll share real-world use cases, what they’re seeing and building today, and where agentic advertising could take programmatic next.
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Everyone in programmatic advertising is talking about agentic AI. Adoption is still early, and separating real opportunity from hype isn't always easy.
At this Index Explains Live event, we'll cut through the noise to break down the fundamentals of agentic advertising and show how it's beginning to reshape buying across all media channels and programmatic workflows.
You'll learn:
- What agentic AI is, how it works, and how the industry is collaborating on shared standards
- How to separate real-world applications from the myths and hype surrounding agentic advertising
- How agentic AI is beginning to reshape day-to-day workflows, from deal troubleshooting and campaign optimization, to media buying and sell-side decisioning
- How industry leaders are applying agentic AI across programmatic channels like streaming TV
- Where to prioritize your efforts today and what to watch for as the industry evolves
At Index Exchange, we believe exceptional standards begin with how we treat one another. We ask all attendees to help us create an environment that is safe, respectful, and inclusive for everyone. You can review our full Standards for Safe and Inclusive Environments here.
