As part of Index Exchange’s invite-only CES 2026 programming, join us for an intimate fireside conversation, From Theory to Action: Building an Agentic Advertising Ecosystem.
In the spirit of Innovators Unscripted, this session brings together senior industry leaders for an open and candid discussion on how agentic advertising is beginning to take shape and drive real-world impact across marketing and media.
The conversation will be guided by Brian Morrissey, founder of The Rebooting, whose sharp perspective and direct style set the tone for an unscripted exchange. Andrew Casale, President and CEO of Index Exchange, will be joined by Ant McDonaugh, Chief Trading Officer, North America of dentsu to explore what agentic systems mean for the future of advertising, from infrastructure and decisioning to practical application and outcomes.
At Index Exchange, we believe exceptional standards begin with how we treat one another. We ask all attendees to help us create an environment that is safe, respectful, and inclusive for everyone. You can review our full Standards for Safe and Inclusive Environments here.
Please be aware that the Index Exchange team will be taking photographs and video in public areas of the event. Your image and the sound of your voice may be recorded. We may use such media in our materials, newsletters, or social media. If preferred not to be featured on our social media or other channels simply email us at events@indexexchange.com.