With soaring viewership growth and new programmatic advancements, streaming TV is a critical investment for political marketers in 2024. The streaming market has significantly matured since the last election cycle and today requires a carefully crafted and precise strategy to effectively sway voters. And now, a new candidate has entered the race just a few months before the election. This is likely to have a significant impact on campaign spending, raising the stakes even higher.
Join us for a panel discussion about how to navigate the streaming TV landscape amid an unprecedented presidential race, featuring perspectives from across the digital ecosystem. We’ll discuss:
• How buyers are planning linear and digital TV budgets amid varying disclosure requirements
• What trending topics like transparency, clean rooms, and forecasting actually mean for campaigns
• What tools and strategies to use to reach swing voters
• How to achieve both scale and performance during the crucial get-out-the-vote period
